CITY
OF SHORELINE
SHORELINE CITY COUNCIL
Monday, November 8, 2004
Shoreline Conference Center
6:00 p.m. Highlander Room
PRESENT: Mayor Hansen, Deputy Mayor Jepsen, Councilmembers Chang,
Fimia, Grace, Gustafson, and Ransom
ABSENT: none
STAFF: Steve Burkett, City Manager; Bob Olander, Deputy City
Manager; Julie Modrzejewski, Assistant City Manager; and Joyce Nichols,
Communications and Intergovernmental Affairs Director
GUESTS: Diana Stephens, President, Chamber of Commerce; Russ
McCurdy, Vice President, Chamber of Commerce;
Jeff Lewis, Chair, Forward Shoreline; Larry Steele, Vice Chair, Forward
Shoreline; John Powers, Enterprise Seattle President and CEO; and John Marcell,
Enterprise Seattle Vice President for Economic Development
Deputy
Mayor Jepsen called the meeting to order at 6:20 p.m. All Councilmembers were present with the exceptions of
Councilmembers Chang, Fimia and Ransom.
Deputy
Mayor Jepsen provided an overview of the Economic Development Council of
Seattle and King County, which has been reorganized as Enterprise Seattle. He explained why he had invited
representatives of this organization to the meeting along with representatives
of the organizations in Shoreline interested in economic development.
At
6:30 p.m. the remaining Councilmembers arrived, as well as the representatives
from Enterprise Seattle. There were
self-introductions around the table.
Deputy
Mayor Jepsen explained that he serves on the Board of Enterprise Seattle and
that this appointment is made under the auspices of the Suburban Cities
Association. He reviewed that
Shoreline’s economic development strategy has been a topic of discussion among
Councilmembers and noted that it would be instructive for the Chamber of
Commerce and Forward Shoreline to hear about the changes in the Enterprise
Seattle organization’s focus and mission.
He felt this meeting provides an opportunity to introduce these groups
to each other.
He
said, by way of background, that over the past several months, the Economic
Development Council has reorganized.
With its new name of Enterprise Seattle, it has refocused its core
mission of supporting the retention and expansion of existing businesses, as
well as recruiting targeted businesses.
A first step included hiring John Powers as President and CEO.
Mr.
Powers explained that he and John Marcell, Vice President for Economic
Development, are “the new kids on the block.”
Mr. Powers noted he is a former mayor of Spokane and that his background
is business and development. He said
Enterprise Seattle was a great opportunity to re-organize the 33-year-old
Economic Development Council. He said
the Enterprise Seattle’s jurisdiction is King County and he believes that each
community needs to develop its economic development strategy in order to play
to its strengths. He said economic
development usually involves partnerships with various organized groups (e.g.,
chambers of commerce and government entities).
This is important because the region needs to be able to compete in a
global economy. He said he is working
to develop a regional strategy with the other three counties (Pierce, Snohomish
and Kitsap) that are a part of the Puget Sound Regional Council. In order to compete worldwide, the region
needs good infrastructure, quality higher education, good schools and
businesses. He said this area is viewed
as the “Pacific Northwest” by emerging markets in Asia.
Mr.
Powers said his goals are to revitalize the old Economic Development Council to
make it competitive in the global economy.
He extended an invitation to attend the Regional Economic Summit on
November 19 at Quest Field. The goal of
this “Prosperity Partnership” is to create 100,000 new jobs in our region by
2010. Their clients are the businesses
in the area, present and future.
Councilmember
Ransom noted that Shoreline has 14,000 jobs and a population of 53,000, which
is half the jobs per capita in other cities.
He wondered how Shoreline could attract more jobs and development. He expressed the opinion that development is
occurring in the south end of King County and that the north end is being
ignored. He wondered what could be done
about this.
Mr.
Powers responded that there are no easy answers to this question. He agreed it is important to provide job
opportunities for residents and said there is a balance of stewardship,
services and opportunities. He said the
City should work collaboratively with other areas to try to leverage
opportunities. He emphasized the
importance of working with the region in a partnership.
Mr.
Marcell introduced himself, noting he recently moved to Seattle from Austin,
Texas, where he worked for a company that provided economic development help to
communities and also helped companies to relocate. He reiterated that successful communities work in concert at a
regional level. He said Enterprise
Seattle is very small and has a small budget of around $500,000, so they focus
on local companies that want to grow and attract retail growth.
Councilmember
Fimia asked about Enterprise Seattle’s relationship with the Port of Seattle
and with the Trade and Economic Development Alliance. She felt it is important for Shoreline to capitalize on our
conference center, diversity in the community, good schools and good environmental
expertise and to try to provide economic opportunities by building on
these. She believed Enterprise
Seattle’s efforts should be broader than just Seattle [as its name indicates].
Mr.
Powers responded regarding the name of the organization, noting it was widely
discussed before it was changed. He
said he understands the issue but believes part of the re-focusing will help
with that. Part of their brand is
“partnerships for regional prosperity.”
He said the relationship with the Port is good and the Port has been a
longtime partner. He said they are
working with the TDA and Bill Stafford and the City of Seattle on recruitment
projects.
Mr.
Powers said the first question to ask is “what do you want” and then go after
it. He felt the whole region is ripe
for development.
Regarding
environmental issues, Mr. Powers said “smart communities”/”green communities”
are the ones that will succeed in the coming economy. Smart and renewable energy projects and expertise in these is a
great fit with the goal of development.
Mr.
Powers outlined the four clusters that will make up the future economy:
·
Aerospace
·
Life
sciences/bio technology, which attracts intellectual capacity and talent
· Trade and transportation, where our access to the water and shipping gives the region an advantage.
Mr. Powers asked what Shoreline is working on for economic development. Mayor Hansen said the biggest project is probably the Aurora Square property where Sears is currently located. He mentioned successes in Pierce County taking place as a result of Boeing’s 7E7 project, which will benefit the entire region.
Diana Stephens, Chamber of Commerce President, said the Chamber is working on tourism in our area and on developing tourist activities to bring more dollars into the area. She mentioned creating an event or draw, such as an education summit (debates, competitions, etc.) to build a reputation regionally that will expand.
Mr. Powers wondered if this educational emphasis could be combined with the energy expertise.
Mr. Marcell asked if there are programs geared to entrepeneurs. He said he has worked on such efforts and would be happy to share his thoughts.
Mr. Powers asked if there is an area that could be the starting point, and Councilmember Grace said the Aurora Corridor is a good starting point.
Mayor
Hansen thanked the attendees and adjourned the meeting at 7:25 p.m.
__________________________________________________________
Joyce
Nichols, Communications and Intergovernmental Affairs Director